HOW WE MAKE IT
Seasonal Concept
Creation
“It always starts with a Concept for the season. Our creative juices flow season after season creating collection concepts with updated information on current trends. Keeping in touch on innovations with all raw material, dyeing processes, and washing techniques is always key when conceiving these concepts.“
Raw Materials
Sourcing
“ Once concepts are arrived upon we look to source the required raw materials to match from responsible sources all over the world. We have chosen to work with a few sources who we can depend on for collaboration in our goal of providing materials that meet with our ethos of reducing waste, toxicity and produced with an empathetic management team respectful of all behind each product.“
Creation of
Prototype
“Next we design actual styles and silhouettes based on concepts and materials sourced and sew up the prototypes in our sampling department for each and treat them with our specialized techniques in our laundry lab to bring about the final special product for offer. “
Garment
Production
“This next stage is to actually producethe actual garments in bulk, according to orders received on our offers. This is done in our numerous production lines set up for efficiency and quality for each article. Dedicated management teams with decades of experience handle each line. “
Our Special
Dry Processes
“At our laundry is what we like to say is where we add “Soul” to our jeans, and today, to all our products. Dry process techniques of hand scraping, whiskering, and grinding are so important to what we see as the final product. As the saying goes, “The devil is in the details” – and we are very fussy about getting these right – it’s a passion.”
Our Special
Wet Processes
“A beautiful dry process needs a complimenting wet process to bring out the details, we go back 3 decades doing this with precision and care.“
Our Special
Dry Processes
“At our laundry is what we like to say is where we add “Soul” to our jeans, and today, to all our products. Dry process techniques of hand scraping, whiskering, and grinding are so important to what we see as the final product. As the saying goes, “The devil is in the details” – and we are very fussy about getting these right – it’s a passion.”
